Selling
Selling your home can be a complex process. I am here to simplify it for you. Here are just a few of the things I can bring to the table when we I am working for you:
Professional Experience
With 20 years of extensive knowledge and training in marketing strategy, negotiation tactics, and the workings of the current real estate market, I have all the tools you would expect from a person who is going to guide you through the steps of the home-selling process. I will make you aware of your rights and responsibilities, work with you to strategize the best moves according to your own goals, discuss the available options, and point you in the direction of other specialized professionals who will aid you in different stages of the process.
Pricing Guidance
I always have my fingers on the pulse of the local market and what comparable properties in your area are selling for. I have access to all the resources and knowledge required to effectively establish the best asking price and to attract the highest selling price. And, most importantly, I will work with you to agree upon on asking price that suits your needs without compromizing your best interests.
“Showcasing” Experience
You just can’t say enough about the importance of a property’s first impression. I will work diligently with you to help prepare your home to “wow” prospective purchasers. It starts with the “curb appeal” from the street and ends with details such as the smells and lighting that best highlight your home. I'll provide a wealth of information and tips on how to get your home in the best selling shape possible. I will help you get your home looking its best in order to sell your property quickly and for top dollar.
Innovative Marketing Plan
With professional marketing resources and strong local social and professional networks, I will ensure potential buyers are immediately made aware of your home and market the property to sell as quickly as possible and for the most money. I understand that traditional marketing just isn’t enough anymore and I'm continuously searching for new and effective ways to market your home. Some examples of this include posting on a variety of local and international high-traffic websites, internet advertising(pay per click) and SEO, bus stop advertising, Just Listed/Sold Flyers and more. Rest assured, your property will get the exposure it deserves.
Cutting Edge Technology
I believe that the real estate industry is changing. The technology that is available to us today is far more advanced than what was there even a couple of years ago. Those who do not embrace this technology will be left behind. I have fully embraced this technology and am constant searching for new technology that will give you the edge, be it through improving your marketing strategy, increasing the salability of your home, providing you with more in-depth information or helping improve my level of service.
The Sutton Brand
SUTTON professionals lead the industry in terms of experience, education and sales, and possess one of the most widely recognized trademarks in the lower mainland. Along with the recognition comes a dominating market share. More importantly, a large percentage of SUTTON business comes from repeat and referral clients, a testimonial to the high caliber of service SUTTON customers have come to expect.
Access to Qualified Buyers
I save you time and effort by dealing only with qualified buyers. Through my marketing, high traffic websites and local networking, I have access to a pool of pre-screened and pre-qualified buyers who are serious about buying a home in your neighbourhood. I work hard to develop this base of qualified buyers which will become an invaluable resource for you.
Negotiation Skills
While I will serve many functions for you, perhaps the most important is my role as the primary negotiator on your behalf. I realize that your goal is to sell your home as quickly as possible and for the most money possible, and will work closely with you during the negotiation process to facilitate this goal. I possess the knowledge and experience to draft complete and legally binding contracts, to assist in negotiating offers and counter-offers, and to offer counsel and perspective as you work toward your selling goals.
Around the Clock Representation
When you employ me to sell your home, I will be available when you need me. With the use of cutting edge technology, I always have the most current information at my fingers tips and am never more than a quick phone call, e-mail or text message away.
Service Guarantee
When your house is sold for the price you want and on terms you agree to, then and ONLY then do I get paid. If you are not happy with my service, I do not get paid. It is as simple as that!
Service Areas
If you are planning on selling your single-family or multi-family house, condo/apartment (condominium), townhouse/townhome, duple, 1/2 duplex, triplex, or fourplex in the following areas of Metro Vancouver Lower Mainland: Vancouver East (Van East), North Vancouver (North Van), South vancouver (South Van), Burnaby (North), Burnaby (South), Burnaby (Central), Coquitlam, New Westminster. The realtor to sell your home in Burnaby or Vancouver is Ben Catalano. CAll Ben at 604-671-9411 or email ben@bencatalano.com . 
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